Reveal a Radiant, Whiter Smile with Zoom® Whitening in NYC

Over time, even the best brushing routine can’t keep teeth from darkening. Coffee, red wine, and everyday habits can slowly dull your smile — but modern cosmetic dentistry can help restore the brightness you love.

At Madison Dental Loft in Midtown and Concierge Dental Design in Downtown Manhattan, we specialize in whitening experiences designed for busy New Yorkers who want immediate, stunning results.

Q. Why do teeth turn dark?

Discoloration typically occurs in one of two ways:

1. External stains

Caused by everyday lifestyle factors:

• Coffee, tea, and red wine
• Deeply colored foods
• Cigarettes, vaping & tobacco

These stains can gradually accumulate and affect your smile confidence.

2. Internal discoloration

Occurring within the tooth due to:

• Trauma or injury
• Certain medications
• Illness or developmental changes

Internal discoloration usually can’t be treated with drugstore whitening products, making a professional exam key to choosing the right treatment.

Why choose Zoom® Whitening?

Zoom is a professional-grade whitening system that can dramatically brighten your smile in a single visit — with less sensitivity and more predictability than at-home products.

Here’s how it works:

• A powerful whitening gel is applied by your dental professional
• An LED light enhances and speeds up whitening results
• A comfortable retractor gives full exposure to every tooth surface
• After ~15 minutes, the gel is removed to reveal immediate brightness

It is perfect for events, photos, date nights, or simply feeling more confident every day.

Instantly brighter smile

Most patients see teeth brighten 3-5 shades during just one appointment.
For maximum brilliance, up to three treatments spaced a few weeks apart may be recommended.

With proper care, results can last months to years.

Teeth Whitening FAQ

Is Teeth Whitening Safe?

Yes. It has been extensively tested and is considered very safe when performed under the supervision of a licensed dental professional. We monitor your comfort throughout the treatment to minimize sensitivity.

How long will my results last?

With good oral hygiene and smart lifestyle choices — like moderating staining beverages and avoiding tobacco — results can last months to years. We also offer touch-up treatments and custom take-home options to maintain your brightness.

Will whitening make my teeth sensitive?

Some patients experience temporary sensitivity during or after the procedure. We take proactive steps to reduce discomfort, including protective gels and customized techniques for patients prone to sensitivity. Any sensitivity typically resolves within 24–48 hours.

Can all teeth be whitened?

Teeth with external stains respond very well. However, internal discoloration or restorations like veneers, crowns, and fillings will not lighten with whitening. During your consultation, we assess your teeth to ensure Zoom is the right solution — and offer alternative cosmetic options if needed.

How white will my teeth get?

Results vary based on your starting shade and enamel characteristics, but many patients see a 6–10 shade improvement in just one visit. Our goal is a naturally bright, yet elegant smile that complements your features.

Is professional whitening worth it vs. store-bought products?

Absolutely. Over-the-counter products can take weeks, offer mild results, and may irritate gums if misused. Zoom Whitening provides instant, noticeable results, performed safely with professional strength and precision.

Two Exclusive Manhattan Cosmetic Dentistry Locations

We are conveniently located in 2 locations in Manhattan

Madison Dental Loft — Midtown Manhattan

Near Grand Central Terminal
Your go-to for smile upgrades in the heart of NYC’s business district.

Concierge Dental Design — Downtown Manhattan

Near Battery Park / Wall StreetA boutique, highly personalized cosmetic dentistry experience.